Put Your Brand Into a Growing International Nordic Walking Platform

The 2026 NWANA Open Nordic Walking Series connects participants through 1K, 3K, 5K, 10K, 15K and 20K Nordic Walking events.

NWANA is inviting companies, brands and organizations to participate as financial sponsors, prize partners, digital reward partners and in-kind supporters.

Partners can also create their own offers and promotions for participants through the RunSignup Sponsor Platform.

Submit your contact information and NWANA will send you an official RunSignup sponsorship invitation.

How Sponsorship Works

Becoming a NWANA Series sponsor is simple.

1. Request an invitation
Provide your name, organization and email.

2. Receive your sponsorship invitation
NWANA will send you an official invitation through the RunSignup Sponsor Platform.

3. Choose your sponsorship level
Review the available sponsorship opportunities, pricing and benefits and select the level that fits your organization.

4. Create your sponsor profile
Add your company name, logo, website and description directly through RunSignup.

5. Promote an offer to participants
Sponsors can create public offers including discounts, promotions, rewards, gift cards, products or other participant benefits.

6. Complete sponsorship arrangements
Financial sponsorships are completed through the applicable payment or invoice process. In-kind partnerships are reviewed based on the contribution offered.

Sponsorship Opportunities

Founding Presenting Partner

Premier recognition across the entire NWANA Open Nordic Walking Series.

Series Partners

Series-wide visibility and recognition across NWANA competition platforms and communications.

Distance Partners

Support a specific 1K, 3K, 5K, 10K, 15K or 20K Nordic Walking Series.

Prize Partners

Support awards, participant recognition and competition prizes.

In-Kind / Digital Prize Partners

Provide:

Digital gift cards · Digital rewards · Products · Equipment · Travel support · Services · Discounts · Participant offers

More Than Logo Placement

NWANA sponsors can create a branded presence directly within the Series sponsor platform.

Depending on the partnership, sponsors may receive:

• Logo and website placement
• Sponsor profile and company description
• Direct link to the sponsor website
• Recognition across Series communications
• Association with specific distances, prizes or awards
• Digital and social recognition
• Participant offers and promotions

Participant Email Exposure
Sponsor offers may be featured in automated participant emails through the RunSignup platform.

Create Offers for NWANA Participants

Sponsors can create and manage participant offers through the sponsorship platform.

An offer can include:

• a special discount
• promotional code
• digital reward
• gift card
• product offer
• participant benefit
• direct link to a sponsor promotion or website

Sponsor offers may also be included in automated participant emails., giving partners an additional way to reach the Series audience directly.

This gives partners more than logo placement — they can present an actual offer, promotion or reward to participants and drive traffic directly to their own website or campaign.

Digital Prize Partners Wanted

NWANA is especially interested in companies able to provide prizes that can be delivered digitally.

Examples include:

E-gift cards · Retail credits · Digital rewards · Travel benefits · Promotional credits · Product vouchers · Participant discounts

Digital rewards allow NWANA to recognize participants across different locations without requiring physical prize fulfillment.

Ready to Become a Partner?

Start by submitting your contact information.

NWANA will send you an official sponsorship invitation where you can review the available levels, select your partnership and create your sponsor profile.